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Nathan Kilen

I don't play drums; I play songs

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Category: Digital

Expert in SEO, SEM, PPC, UI/UX, web analytics, email marketing, multi-channel marketing, content strategy, marketing automation and more.

live performance feedback loop graphic

Thinking About Systems

Posted on August 2, 2020 by Nathan Kilen

Running a marketing campaign is a performance. In both music and marketing, the aim is to deliver messages to an audience. How or if a message is received is dependent on the components of the delivery system. Continue Reading →

Posted in Digital, Drums | Tagged Systems-Thinking
web accessibility illustration

Web Content Accessibility Guidelines (WCAG)

Posted on July 26, 2020 by Nathan Kilen

Take the mystery out of the all-important web accessibility guidelines. This overview includes links to tools and resources for website teams. Continue Reading →

Posted in Digital | Tagged SEO, Web Accessibility
drawing of an audience pointing to a stage

Search Engine as a Concert Venue

Posted on June 12, 2020 by Nathan Kilen

Search engines and concert venues deliver audiences. Explore this parallel between the music business and marketing to help understand SEO. Continue Reading →

Posted in Digital | Tagged SEO
google analytics screenshot

Google Analytics Audience Overview

Posted on February 27, 2020 by Nathan Kilen

Data without context is rarely useful. This look at a Google Analytics Audience Overview report will help interpret the story that’s being told. Continue Reading →

Posted in Digital | Tagged Google Analytics
snare drum, drum rudiments, laptop and SEO schecklist

The Rudiments of On-Page SEO

Posted on January 27, 2020 by Nathan Kilen

The fundamentals of good search engine optimization (SEO) are not unlike how great entertainers deliver a winning performance to their audience. Continue Reading →

Posted in Digital | Tagged SEO

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