I don't play drums; I play songs
Expert in SEO, SEM, PPC, UI/UX, web analytics, email marketing, multi-channel marketing, content strategy, marketing automation and more.
Running a marketing campaign is a performance. In both music and marketing, the aim is to deliver messages to an audience. How or if a message is received is dependent on the components of the delivery system. Continue Reading →
Take the mystery out of the all-important web accessibility guidelines. This overview includes links to tools and resources for website teams. Continue Reading →
Search engines and concert venues deliver audiences. Explore this parallel between the music business and marketing to help understand SEO. Continue Reading →
Data without context is rarely useful. This look at a Google Analytics Audience Overview report will help interpret the story that’s being told. Continue Reading →
The fundamentals of good search engine optimization (SEO) are not unlike how great entertainers deliver a winning performance to their audience. Continue Reading →